Primary Connect

Primary Connect is the supply chain entity of Australian multinational retail corporation, Woolworths Group, established in 1924. As a strategic refresh, Woolworths Group Supply Chain rebranded as Primary Connect in 2020, provides end-to-end supply chain solutions that are efficient, reliable and innovative, partnering with every part of the Woolworths group business as well as serving hundreds of external customers. With its headquarters in Bella Vista, New South Wales, Australia, they are committed to delivering their mission of connecting customers with a leading product range, creating new customer experiences and contributing to a better tomorrow.